How to read what we show you.

Unmist is an independent consumer-information service. We gather data that is already in the public record about UK private aesthetic, cosmetic, and medical clinics — regulator listings, the clinic's own website, and the public search and map services we use to identify a clinic — and we present it in one place so you can see at a glance what is verifiable and what isn't.

Everything we display is built from sources you could, in principle, look up yourself. Our value is that we've done the looking, organised it consistently across clinics, and show when we last read each clinic's website so you can see how fresh it is.

Unmist is not, and does not claim to be, any of the following:

• A medical service. We do not assess your health, your suitability for treatment, or any clinical risk specific to you.
• A regulator or accreditor. We do not license, approve, or certify any clinic or practitioner. The bodies that do — statutory regulators such as the GMC, GDC, NMC and CQC, and voluntary registers such as Save Face and JCCP — are independent of us.
• A ranking, league table, or "best of" list. We do not publish a numerical score, rank clinics against each other, or label clinics "good" or "bad".
• A booking platform. We do not take bookings, hold payments, or earn commission from clinics.
• An editorial review of clinical quality. We do not visit clinics, interview practitioners, or assess treatment outcomes.

Nothing on Unmist — no register marker, no "not clearly shown" note, no suggested question, no press note, no article, and no "Ask Unmist" response or other AI-generated message — is medical advice, a diagnosis, or a recommendation for or against any specific treatment, clinic, or practitioner.

Cosmetic and medical procedures carry real risks that depend on your individual health, history, and physiology. Before you book anything, you should consult a qualified, regulated healthcare professional who can examine you in person and discuss the risks and alternatives.

If a Unmist page leaves you with the impression that a clinic is safe or unsafe for you personally, please ignore that impression and speak to a clinician.

The register markers, "not clearly shown" notes and suggested questions on Unmist describe one thing only: the presence or absence of public records and signals as we found them on the dates shown.

For example, when a clinic page shows:

• "Shown on their pages" (for example against "Who treats you", "Risks & aftercare" or "Pricing") — the clinic's own website published that information when we read it. "Official location record linked" (CQC) or a register link next to a named practitioner — we have linked the official register entry or search so you can check it yourself. It is not a confirmation by Unmist that a registration is current or covers your treatment.
• "Not clearly shown" (e.g. for a CQC record, a practitioner's registration, prices or aftercare) — our search of the relevant register, or our reading of the clinic's own site, did not return a clear match on the date indicated. This is a statement about our search, not a finding about the clinic. It does not mean the clinic is operating unlawfully, that it lacks a registration, or that the information does not exist. The clinic may be registered under a different legal-entity name we did not match (e.g. a limited-company name rather than the trading name), many treatments do not require CQC registration in the first place, the information may sit in a PDF or image we could not read, or the register may have changed since our last check. Always check the clinic’s own status against the regulator’s own search before drawing conclusions.
• "Good questions to ask" and "Not clearly shown — worth asking" — an editorial prompt, not a finding. Each question is one we suggest you raise with the clinic before booking (such as pricing, or who will physically perform your treatment), shown because the answer wasn't clearly stated on the public pages we read on the date indicated. As the accompanying note on the page says: this reflects what wasn't clearly shown on the pages we read — it is not a finding about the clinic, and not a statement that anything is wrong or missing. The same applies to phrasings such as "Not shown on the pages we read — ask for the total cost before you book" (pricing) and "No practitioners named on their website": each describes what the clinic's own public pages showed when we read them, never a conclusion about the clinic's practice.
• "Press coverage: not yet checked by Unmist" — on free factsheets we do not check press coverage. It is not a statement that there is, or isn't, any.

In every case, the signal is narrowly factual and is about the public record, not about the clinic's clinical work.

Some of what we display is produced by automated extraction from clinic websites and from the open web. These methods are useful but imperfect:

• a clinician's qualifications listed only in a downloadable PDF or in an image may be missed;
• a regulator may have updated a record since we last checked;
• a clinic may have moved, rebranded, or merged into a different legal entity since we last looked;
• a clinic page may use trading names that don't cleanly match the company name on Companies House.

Each clinic page shows when we last read the clinic's website, so you can see how recent our snapshot is. If you spot something that's wrong or out of date, please use Notice & Takedown or write to hello@unmist.co.uk.

When Unmist shows that a particular signal is "Not clearly shown" on a clinic page — for example for a CQC record or a practitioner's registration — this means exactly what it says: we looked, and on the date shown, our automated search did not return a clear match in the relevant public register.

It does not mean:

• that the clinic is operating illegally;
• that the clinic is unsafe;
• that the clinic has been refused a registration;
• that the clinic is dishonest or untrustworthy.

Many legitimate, well-run clinics correctly do not appear on certain registers because the treatments they offer don't fall within that regulator's scope, because they trade under a different legal name, or because they're recently established. Our pages are designed to make this distinction clear with neutral, descriptive language.

Unmist links to third-party sources (regulator pages, clinic websites, the Meta Ad Library and, for Verified clinics, press articles). We do not control those sites, do not endorse their content, and are not responsible for their accuracy, availability, or any privacy or security practices on them.

Quotes from clinic websites or press articles are reproduced for the purpose of fair-dealing quotation, criticism, review, and reporting current events under section 30 (including sections 30(1), 30(1ZA) and 30(2)) of the Copyright, Designs and Patents Act 1988, with attribution to the original source.

Unmist plans an optional paid "Verified" profile for clinics — not yet on sale; no clinic pays us today — which will let a clinic add clinic-confirmed information, clearly labelled with its source, plus a badge, a booking button and a monthly analytics summary. Payment will buy those features only. Clinics cannot pay to appear or disappear, to rank higher, to obtain or soften a marker, to change a "Shown", "Not clearly shown" or "Good questions to ask" marker, or to influence how the public record is presented. The public-record signals we display are identical whether or not a clinic pays, and the public-record checks are carried out in exactly the same way for Verified and non-Verified clinics.

Payment does not buy editorial changes, correction priority, ranking, removal, or softer wording. A clinic on the Verified tier is corrected on exactly the same process, in the same queue, on the same timeline as a Free listing — see Corrections. The only things Verified will buy are the features described on For clinics.

Site costs are currently met privately by Unmist. Once the Verified tier opens, they will also be met from those subscription fees. If our funding model changes further — for example through reader-supported revenue or affiliate relationships with non-clinical partners — it will be clearly disclosed on this page and on the homepage before any change goes live.

Professional connections. When someone on the Unmist team works at, owns, or has another professional connection with a listed clinic, we say so on that clinic's page. Its listing follows exactly the same rules and published criteria as every other clinic, whether or not the clinic is Verified. The note describes a working relationship; it says nothing about the clinic's quality or care. The full policy is on the Methodology page.

We name clinics, practitioners, and regulators (such as GMC, GDC, NMC, CQC, Save Face, JCCP, BAAPS and BAD) in a factual, descriptive way only — to identify the subject of a page or the source of a piece of information. We do not claim affiliation with, endorsement by, or sponsorship from any of them. All third-party trademarks remain the property of their respective owners.

The information on this site is provided “as is” and “as available”. While we take care to source from the public record and to date what we show, we give no warranty or guarantee, express or implied, that any information is accurate, complete, current, or fit for any particular purpose, and we do not warrant that the site will be available without interruption or error.

To the fullest extent permitted by English law, Unmist, the company behind it, and its contributors will not be liable for any decision you make about a treatment, clinic, or practitioner based in whole or in part on information shown on this site, or for any loss arising from your use of the site.

To the fullest extent permitted by English law, we exclude all liability for any loss or damage of any kind, howsoever arising and whether in contract, tort (including negligence), breach of statutory duty, or otherwise, including loss arising from reliance on any information shown, from third-party content or links, or from any interruption or unavailability of the site.

Nothing in this disclaimer excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded under English law, and nothing in it affects your statutory rights as a consumer, which cannot be excluded or limited. The full liability terms are set out in our Terms of Use.

This disclaimer and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims) are governed by the law of England and Wales. If you are a consumer, you may also bring proceedings in the part of the UK where you live and keep any mandatory rights provided by local law. Business users agree to the exclusive jurisdiction of the courts of England and Wales.

If you are a clinic, a practitioner, or a member of the public and you believe something on Unmist is inaccurate, out of date, or unfair in its presentation, we want to hear about it quickly. We have a simple Notice & Takedown process and a public corrections log. You can also email hello@unmist.co.uk directly.

Unmist is not an emergency service. If you have suffered a complication after a treatment and you are concerned about your health, contact your GP or call NHS 111 if you need urgent medical help that is not an emergency. In an emergency call 999 or go to your nearest A&E. You can also report a concern about a doctor, a dentist or a service directly to the GMC, the GDC, or the CQC.